Noli Beauty

Let’s be honest — social media is flooded with stunning influencers touting flawless skin, rock-hard abs, and glowing wellness routines. And while it’s easy to be tempted by their trending tips and aesthetically pleasing “what I eat in a day” videos, here’s the truth: what works for a 25-year-old may not work for you — and often, it shouldn’t.

If you’re in your 40s or 50s, your body, hormones, skin, and metabolism are in a completely different season of life. And that’s not a bad thing. But it means the advice you follow needs to be grounded in your current reality, not someone else’s highlight reel.

Let’s talk about why it’s time to rethink where you’re getting your wellness guidance — and why women like us need advice that honors our bodies where they are now.

Your Metabolism Isn’t the Same — And That’s Okay

In your 20s and 30s, your metabolism is typically faster and more forgiving. Many younger influencers promote strict calorie-cutting, intense workout programs, and intermittent fasting routines that might leave you feeling dizzy, drained, or even inflamed.

In your 40s and 50s, your body has different needs. Hormonal shifts, especially around perimenopause and menopause, affect everything — from how you store fat to how you build muscle. That intense 6-days-a-week HIIT workout some influencer swears by? It might actually spike your cortisol and make it harder to lose weight or feel energized.

Instead, focus on sustainable, hormone-friendly movement, nourishing meals, and listening to your body — not someone else’s edit.

Skincare in Midlife Is Not One-Size-Fits-All

We love skincare here at NoliBeauty — but we also know that what works for 25-year-old skin doesn’t always work for skin that’s starting to see the signs of aging, texture changes, and dryness.

Younger influencers often focus on “glass skin,” quick fixes, and overuse of exfoliants and actives (hello, peeling serums). But skin in your 40s and 50s craves barrier support, hydration, elasticity, and firming ingredients. You need products that support collagen, calm inflammation, and rebuild resilience — not strip your skin raw.

That’s why I trust brands like BABOR or La Roche-Posay that are backed by science and created with mature skin in mind — not just TikTok trends.

Diet Advice: Be Wary of What’s Trending

“Just skip breakfast!”
“Try this juice cleanse!”
“Only eat raw until noon!”

We’ve heard it all. And while some trends might offer short-term results for someone in their 20s with zero hormonal concerns, women in midlife need more balance, not restriction. Our bodies need stable blood sugar, healthy fats, protein, and foods that support bone health, energy, and digestion.

Blindly following trending diet advice can do more harm than good — especially if it leads to nutrient deficiencies or fatigue.

The Pressure to Look “Ageless” is Real — But Misleading

Many influencers have access to fillers, lasers, personal trainers, and photo filters — all while selling the idea that a green smoothie and a jade roller are the secret to their youthful glow.

But here’s the thing: we don’t need to look 25 to feel beautiful. Our 40s and 50s are powerful, confident, and yes — still vibrant. Instead of chasing impossible standards, we should embrace products, routines, and advice that make us feel healthy, radiant, and strong — in this season of life.

Seek Out Women Who Understand Your Journey

There are incredible voices out there — dermatologists, holistic nutritionists, fitness experts, and creators — who focus on women’s health in midlife and beyond. These are the people we should be turning to for advice that takes our hormones, energy, and skin changes into account.

Look for women who speak with honesty, science, and experience — not just filters and flashy routines.

There’s nothing wrong with appreciating beauty at any age — but your body at 47 or 53 is not meant to act like it’s 22. And that’s not a flaw — it’s a sign of a life well-lived.

Instead of comparing yourself to younger influencers, honor the unique wisdom and strength your body carries now. Surround yourself with trusted brands, routines that nourish you, and women who lift you up with advice rooted in real-life experience, not trends.

Have you ever followed influencer advice that didn’t work for your skin or body? Share your story in the comments — or tag me on Instagram @NoliBeauty2025. Let’s start a conversation about skincare, wellness, and beauty that grows with us — not against us.